Advertentie

Beste boeken over marketing aller tijden

Soms moet je wel eens iets verkopen. Dan is het ook goed om er een boek over te lezen. Hieronder vind je vijf lijsten met vel interessante boeken over marketing en hoe je zelf ijs aan Eskimo’s kan verkopen. Lees meer..

Advertentie

Beste boeken over marketing aller tijden
Beste boeken over marketing aller tijden


Lees hier ->>> meer interessante artikelen over succes op deze website…


Beste boeken over marketing aller tijden


The 13 Best Sales Books of All Time

Matt Morris

Website: www.mattmorris.com

13. Coaching Salespeople into Sales Champions – Keith Rosen
12. The Sales Bible – Jeffrey Gitomer
11. How to Master the Art – Selling by Tom Hopkins
10. The Art of Closing the Sale – Brian Tracy
9. Getting to Closed – Stephan Schiffman
8. Close Like the Pros – Steve Marx
7. How to Sell Anything to Anybody – Joe Girard
6. Selling 101: What Every Successful Sales Professional Needs to Know – Zig Ziglar
5. Spin Selling – Neil Rackman
4. The Greatest Salesman in the World – Og Mandino
3. Swim with the Sharks without Being Eaten Alive – Harvey Mackay
2. Zig Ziglar’s Secret of Closing the Sale – Zig Ziglar
1. Little Red Book of Selling – Jeffrey Gitomer


The 22 Most Highly-Rated Sales Books of All Time

Anja Frost

Website: www.blog.hubspot.com

22. Spin Selling – Neil Rackham
21. Think and Grow Rich – Napoleon Hill
20. Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
19. DISCOVER Questions Get You Connected – Deb Calvert en Renee Calvert
18. Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea – Bob Burg en John David Mann
17. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions – Dan Ariely
16. Fanatical Prospecting – Jeb Blount
15. 7L: The Seven Levels of Communication: Go From Relationships to Referrals – Michael J. Maher
14. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling – Michael Port
13. Words That Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas – Richard Bayan
12. Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance – Jason Jordan en Michelle Vazzana
11. The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies – Robert B. Miller, Stephen E. Heiman en Tad Tuleja
10. The Only Sales Guide You’ll Ever Need – Anthony Iannarino
9. Secrets of Closing the Sale – Zig Ziglar
8. To Sell Is Human: The Surprising Truth About Moving Others – Daniel H. Pink
7. Influence: Science and Practice – Robert B. Cialdini
6. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million – Mark Roberge
5. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal – David Hoffeld
4. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible – Brian Tracy
3. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development – Mike Weinberg
2. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results – Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
1. The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon en Brent Adams


The 50 Best Marketing Books Of All Time

Website: www.ingdegrees.org

50. Extraordinary Popular Delusions and the Madness of Crowds – Charles Mackay
(Dover Publications, 2003)

49. Buy-ology – Martin Lindstrom
(Doubleday, 2008)

48. The Long Tail: Why the future of business is selling less of more – Chris Anderson
(Hachette Books, 2008)

47. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes – Perry Marshall en Bryan Todd
(Entrepreneur Press, November 29, 2006)

46. The Anatomy of Buzz – Emanuel Rosen
(Crown Business, 2002)

45. The Art of the Pitch: Persuasion and Presentation Skills that Win Business – Peter Coughter
(Portfolio Hardcover, 2009)

44. The Cluetrain Manifesto – Chris Locke, Doc Searls, David Weinberger en Rick Levine.
(Basic Books, 2011)

43. Here Comes Everybody: The Power of Organizing Without Organizations – Clay Shirky
(Penguin Books, 2009)

42. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads – Luke Sullivan
(Wiley, 2012)

41. Influence: The Psychology of Persuasion, Revised Edition – Robert Cialdini
(Harper Business, 2006)

40. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business – Clayton Christensen
(HarperBusiness, 2011)

39. Life After The 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising – Joseph Jaffe
(Wiley, 2005)

38. The Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
(Bard Press; 1st edition, September 25, 2004)

37. Made To Stick: Why Some Ideas Survive and Others Die – Chip And Dan Heath
(Random House, 2007)

36. Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time – Keeith Ferrazzi
(Crown Business, 2014)

35. The New Rules Of Marketing And PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott
(Wiley, 2013)

34. Re-Imagine!: Business Excellence in a Disruptive Age – Tom Peters
(DK Publishing, 2003)

33. The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell
(Back Bay Books, 2002)

32. Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing – Bryan en Jeffrey Einsenberg
(Thomas Nelson, 2006)

31. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – Avinash Kaushik
(Sybex, 2009)

30. Where The Suckers Moon: The Life and Death of an Advertising Campaign – Randall Rothenberg
(Vintage, 1995)

29. Great Leads: The Six Easiest Ways to Start Any Sales Message – Michael Masterson
(American Writers & Artists, 1905)

28. Breakthrough Advertising – Eugene Schwartz
(Bottom Line Books, 2004)

27. Marketing Warfare – Al Ries en Jack Trout
(McGraw-Hill, 1997)

26. Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone – Drew Eric Whitman
(Career Press, 2008)

25. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing – Roger Dooley
(Wiley, 2011)

24. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes
(Portfolio Trade, 2008)

23. Marketing White Belt: Basics for the Digital Marketer – Christopher Penn
(Amazon Digital Services, Inc.)

22. Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition – Jay Abraham
(St. Martin’s Griffin, 2001)

20. Purple Cow – Seth Godin
(Portfolio, 2009)

19. Tribes – Seth Godin
(Portfolio, 2008)

18. Linchpin – Seth Godin
(Portfolio, 2010)

17. Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders – Adam Morgan
(Wiley, 2009)

16. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War – Jerry Della Femina
(Simon & Schuster, 2010)

15. Audience: Marketing in the Age of Subscribers, Fans and Followers – Jeffrey Rohrs
(Wiley, 2013)

14. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less – Joe Pulizzi
(McGraw-Hill, 2013)

13. Big Data: A Revolution That Will Transform How We Live, Work, and Think – Viktor Mayer- Schönberger en Kenneth Cukier
(Eamon Dolan/Houghton Mifflin Harcourt; 1 edition, March 5, 2013)

12. The Click Moment: Seizing Opportunity in an Unpredictable World – Frans Johansson
(Portfolio Hardcover, August 30, 2012)

11. Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas – Grant McCracken
(Harvard Business Review Press, 2012)

10. The Internet Marketing Bible – Zeke Camusio
(CreateSpace Independent Publishing Platform, August 11, 2011)

9. Call to Action: Secret Formulas to Improve Online Results – Bryan Eisenberg
(Thomas Nelson, October 31, 2006)

8. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard
(Que Publishing, 2011)

7. Marketing Management – Philip Kotler
(Prentice Hall, 2011)

6. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson
(Houghton Mifflin, 2007)

5. YOUtility: Why Smart Marketing is about Help Not Hype – Jay Baer
(Portfolio Hardcover, 2013)

4. Converge: Transforming Business at the Intersection of Marketing and Technology – Bob Lord en Ray Velez
(Wiley, 2013)

3. The 22 Immutable Laws of Advertising: Violate Them at Your Own Risk! – Al Ries en Jack Trout
(HarperBusiness, 1994)

2. Ogilvy on Advertising – David Ogilvy
(Vintage, 1985)

1. Positioning: The Battle for Your Mind – Al Ries and Jack Trout
(McGraw-Hill, 2000)


The Top 10 Marketing Books of All Times

Sinan Hatahet

Website: www.invespcro.com

10. Buy.logy – Martin Lindstrom
9. Epic Content Marketing – Joe Pullizzi
8. Social Media ROI – Olivier Blanchard
7. The Anatomy of Buzz – Emanuel Rosen
6. Made to Stick – Chip Heath & Dan Heath
5. Conversion Optimization – Khalid Saleh & Ayat Shukairy
4. Selling the invisible – Harry Beckwith
3. Permission Marketing – Seth Godin
2. The Psychology influence of Persuasion – Robert B. Cialdini
1. Positioning – Al Ries & Jack Trout


The 30 All-Time Best Sales Books: From New Releases to Classics

Mark Sallows

Website: www.fitsmallbusiness.com

30. Words That Sell – Richard Bayan
29. Ultimate Sales Machine – Chet Holmes
28. To Sell is Human – Daniel Pink
27. The Science of Selling – David Hoffield
26. The No. 1 Best Seller – Lee Bartlett
25. The Little Red Book of Selling – Jeff Gitomer
24. The Challenger Customer – Brent Adamson
23. SPIN Selling – Neil Rackham
22. Selling to Big Companies – Jill Konrath
21. Predictably Irrational – Dan Ariely
20. Predictable Revenue – Aaron Ross
19. Pitch Anything – Oren Klaff
18. Perfect Selling – Linda Richardson
17. New Sales. Simplified. – Mike Weinberg
16. Mastering the Complex Sale – Jeff Thull 15. Integrity Selling – Ron Willingham
14. Insight Selling – Mike Schultz
13. How To Master The Art Of Selling – Tom Hopkins
12. Hacking Sales – Max Altschuler
11. Go-Givers Sell More – Bob Burg
10. Fanatical Prospecting – Jeb Blount
9. Discover Questions Get You Connected – Deb Calvert
8. Cracking the Sales Management Code – Jason Jordan
7. Cold Calling Techniques – Stephan Schiffman
6. Cold Calling for Chickens – Bob Etherington
5. Challenger Sale – Matthew Dixon & Others
4. Book Yourself Solid – Michael Port
3. Agile Selling – Jill Konrath
2. Advanced Selling Strategies – Brian Tracy
1. 21.5 Unbreakable Laws of Selling – Jeffrey Gitomer


advertentie