Beste boeken over marketing aller tijden
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Beste boeken over marketing aller tijden
The 13 Best Sales Books of All Time
Matt Morris
Website: www.mattmorris.com
13. Coaching Salespeople into Sales Champions – Keith Rosen
12. The Sales Bible – Jeffrey Gitomer
11. How to Master the Art – Selling by Tom Hopkins
10. The Art of Closing the Sale – Brian Tracy
9. Getting to Closed – Stephan Schiffman
8. Close Like the Pros – Steve Marx
7. How to Sell Anything to Anybody – Joe Girard
6. Selling 101: What Every Successful Sales Professional Needs to Know – Zig Ziglar
5. Spin Selling – Neil Rackman
4. The Greatest Salesman in the World – Og Mandino
3. Swim with the Sharks without Being Eaten Alive – Harvey Mackay
2. Zig Ziglar’s Secret of Closing the Sale – Zig Ziglar
1. Little Red Book of Selling – Jeffrey Gitomer
Zie hier de top 9 vaardigheden om te leren in 2022 voor nieuwe carrièremogelijkheden.
The 22 Most Highly-Rated Sales Books of All Time
Anja Frost
Website: www.blog.hubspot.com
22. Spin Selling – Neil Rackham
21. Think and Grow Rich – Napoleon Hill
20. Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
19. DISCOVER Questions Get You Connected – Deb Calvert en Renee Calvert
18. Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea – Bob Burg en John David Mann
17. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions – Dan Ariely
16. Fanatical Prospecting – Jeb Blount
15. 7L: The Seven Levels of Communication: Go From Relationships to Referrals – Michael J. Maher
14. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling – Michael Port
13. Words That Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas – Richard Bayan
12. Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance – Jason Jordan en Michelle Vazzana
11. The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies – Robert B. Miller, Stephen E. Heiman en Tad Tuleja
10. The Only Sales Guide You’ll Ever Need – Anthony Iannarino
9. Secrets of Closing the Sale – Zig Ziglar
8. To Sell Is Human: The Surprising Truth About Moving Others – Daniel H. Pink
7. Influence: Science and Practice – Robert B. Cialdini
6. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million – Mark Roberge
5. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal – David Hoffeld
4. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible – Brian Tracy
3. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development – Mike Weinberg
2. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results – Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
1. The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon en Brent Adams
The 50 Best Marketing Books Of All Time
Website: www.ingdegrees.org
50. Extraordinary Popular Delusions and the Madness of Crowds – Charles Mackay
(Dover Publications, 2003)
49. Buy-ology – Martin Lindstrom
(Doubleday, 2008)
48. The Long Tail: Why the future of business is selling less of more – Chris Anderson
(Hachette Books, 2008)
47. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes – Perry Marshall en Bryan Todd
(Entrepreneur Press, November 29, 2006)
46. The Anatomy of Buzz – Emanuel Rosen
(Crown Business, 2002)
45. The Art of the Pitch: Persuasion and Presentation Skills that Win Business – Peter Coughter
(Portfolio Hardcover, 2009)
44. The Cluetrain Manifesto – Chris Locke, Doc Searls, David Weinberger en Rick Levine.
(Basic Books, 2011)
43. Here Comes Everybody: The Power of Organizing Without Organizations – Clay Shirky
(Penguin Books, 2009)
42. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads – Luke Sullivan
(Wiley, 2012)
41. Influence: The Psychology of Persuasion, Revised Edition – Robert Cialdini
(Harper Business, 2006)
Zie hier de Top 10 beste fictieboeken van 2022 volgens Time
40. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business – Clayton Christensen
(HarperBusiness, 2011)
39. Life After The 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising – Joseph Jaffe
(Wiley, 2005)
38. The Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
(Bard Press; 1st edition, September 25, 2004)
37. Made To Stick: Why Some Ideas Survive and Others Die – Chip And Dan Heath
(Random House, 2007)
36. Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time – Keeith Ferrazzi
(Crown Business, 2014)
35. The New Rules Of Marketing And PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott
(Wiley, 2013)
34. Re-Imagine!: Business Excellence in a Disruptive Age – Tom Peters
(DK Publishing, 2003)
33. The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell
(Back Bay Books, 2002)
32. Waiting For Your Cat To Bark?: Persuading Customers When They Ignore Marketing – Bryan en Jeffrey Einsenberg
(Thomas Nelson, 2006)
31. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – Avinash Kaushik
(Sybex, 2009)
30. Where The Suckers Moon: The Life and Death of an Advertising Campaign – Randall Rothenberg
(Vintage, 1995)
29. Great Leads: The Six Easiest Ways to Start Any Sales Message – Michael Masterson
(American Writers & Artists, 1905)
28. Breakthrough Advertising – Eugene Schwartz
(Bottom Line Books, 2004)
27. Marketing Warfare – Al Ries en Jack Trout
(McGraw-Hill, 1997)
26. Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone – Drew Eric Whitman
(Career Press, 2008)
25. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing – Roger Dooley
(Wiley, 2011)
24. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes
(Portfolio Trade, 2008)
23. Marketing White Belt: Basics for the Digital Marketer – Christopher Penn
(Amazon Digital Services, Inc.)
22. Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition – Jay Abraham
(St. Martin’s Griffin, 2001)
20. Purple Cow – Seth Godin
(Portfolio, 2009)
19. Tribes – Seth Godin
(Portfolio, 2008)
18. Linchpin – Seth Godin
(Portfolio, 2010)
17. Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders – Adam Morgan
(Wiley, 2009)
16. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War – Jerry Della Femina
(Simon & Schuster, 2010)
15. Audience: Marketing in the Age of Subscribers, Fans and Followers – Jeffrey Rohrs
(Wiley, 2013)
14. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less – Joe Pulizzi
(McGraw-Hill, 2013)
13. Big Data: A Revolution That Will Transform How We Live, Work, and Think – Viktor Mayer- Schönberger en Kenneth Cukier
(Eamon Dolan/Houghton Mifflin Harcourt; 1 edition, March 5, 2013)
12. The Click Moment: Seizing Opportunity in an Unpredictable World – Frans Johansson
(Portfolio Hardcover, August 30, 2012)
11. Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas – Grant McCracken
(Harvard Business Review Press, 2012)
10. The Internet Marketing Bible – Zeke Camusio
(CreateSpace Independent Publishing Platform, August 11, 2011)
9. Call to Action: Secret Formulas to Improve Online Results – Bryan Eisenberg
(Thomas Nelson, October 31, 2006)
8. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard
(Que Publishing, 2011)
7. Marketing Management – Philip Kotler
(Prentice Hall, 2011)
6. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson
(Houghton Mifflin, 2007)
5. YOUtility: Why Smart Marketing is about Help Not Hype – Jay Baer
(Portfolio Hardcover, 2013)
4. Converge: Transforming Business at the Intersection of Marketing and Technology – Bob Lord en Ray Velez
(Wiley, 2013)
3. The 22 Immutable Laws of Advertising: Violate Them at Your Own Risk! – Al Ries en Jack Trout
(HarperBusiness, 1994)
2. Ogilvy on Advertising – David Ogilvy
(Vintage, 1985)
1. Positioning: The Battle for Your Mind – Al Ries and Jack Trout
(McGraw-Hill, 2000)
The Top 10 Marketing Books of All Times
Sinan Hatahet
Website: www.invespcro.com
10. Buy.logy – Martin Lindstrom
9. Epic Content Marketing – Joe Pullizzi
8. Social Media ROI – Olivier Blanchard
7. The Anatomy of Buzz – Emanuel Rosen
6. Made to Stick – Chip Heath & Dan Heath
5. Conversion Optimization – Khalid Saleh & Ayat Shukairy
4. Selling the invisible – Harry Beckwith
3. Permission Marketing – Seth Godin
2. The Psychology influence of Persuasion – Robert B. Cialdini
1. Positioning – Al Ries & Jack Trout
The 30 All-Time Best Sales Books: From New Releases to Classics
Mark Sallows
Website: www.fitsmallbusiness.com
30. Words That Sell – Richard Bayan
29. Ultimate Sales Machine – Chet Holmes
28. To Sell is Human – Daniel Pink
27. The Science of Selling – David Hoffield
26. The No. 1 Best Seller – Lee Bartlett
25. The Little Red Book of Selling – Jeff Gitomer
24. The Challenger Customer – Brent Adamson
23. SPIN Selling – Neil Rackham
22. Selling to Big Companies – Jill Konrath
21. Predictably Irrational – Dan Ariely
20. Predictable Revenue – Aaron Ross
19. Pitch Anything – Oren Klaff
18. Perfect Selling – Linda Richardson
17. New Sales. Simplified. – Mike Weinberg
16. Mastering the Complex Sale – Jeff Thull 15. Integrity Selling – Ron Willingham
14. Insight Selling – Mike Schultz
13. How To Master The Art Of Selling – Tom Hopkins
12. Hacking Sales – Max Altschuler
11. Go-Givers Sell More – Bob Burg
10. Fanatical Prospecting – Jeb Blount
9. Discover Questions Get You Connected – Deb Calvert
8. Cracking the Sales Management Code – Jason Jordan
7. Cold Calling Techniques – Stephan Schiffman
6. Cold Calling for Chickens – Bob Etherington
5. Challenger Sale – Matthew Dixon & Others
4. Book Yourself Solid – Michael Port
3. Agile Selling – Jill Konrath
2. Advanced Selling Strategies – Brian Tracy
1. 21.5 Unbreakable Laws of Selling – Jeffrey Gitomer
Top 10 beste marketingboeken – mtsprout.nl
1. This is Marketing – Seth Godin
2. How Brands Grow (and what marketers don’t know) – Byron Sharp
3. Predictably irrational – Dan Ariely
4. Think and grow rich – Napoleon Hill
5. Hacking Growth – Sean Ellis
6. Invloed: 7 geheimen van het overtuigen – Cialdini
7. Ontdek de groeikansen van AI – Remy Gieling
8. Marketing Design – Eveline van Zeeland
9. Doelgerichte SEO – Tonny Loorbach
10. Start with why – Simon Sinek
Top 10 Marketing Boeken – marketingology.nl
1. The Great Formula – Mark Joyner
2. The Irresistible Offer – Mark Joyner
3. Invloed – Robert Cialdini
4. Mind Control Marketing – Mark Joyner
5. Beware The Naked Man Who Offers You His Shirt – Harvey Mackay
6. Fired up! – Harvey Mackay
7. De 7 eigenschappen van effectief leiderschap – Stephen Covey
8. De Harvey Mackay Methode – Harvey Mackay
9. Steve Jobs de biografie – Walter Isaacson
10. Predictably Irrational – Dan Ariely
Marketing Boek Top 10 – adbite.nl
- Purple Cow – Seth Godin
- Marketing Boek The Long TailThe Long Tail – Chris Anderson
- Contagious – BergerContagious: Why Things Catch On – Jonah Berger
- The Tipping Point – Malcolm Gladwell
- PRE-SUASION: A Revolutionary Way to Influence and Persuade – Robert Cialdini
- Buyology – Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy – Martin Lindstrom
- Top of MindTop of Mind – John Hall
- What Customers Crave – Nicholas Webb
- Guerilla Marketing – Jay Conrad Levinson
- Trust Me, I’m LyingTrust Me, I’m Lying: Confessions of a Media Manipulator – Ryan Holiday
