Apple is niet langer het meest waardevolle merk ter wereld
Natuurlijk, natuurlijk het is en blijft een koe in de kont kijken, maar stel. Stel dat je het lef had gehad om een een paar jaar gelden al je centjes in Google, Apple, Microsoft en bijvoorbeeld Facebook te steken… Maar goed toen wisten de deskundologen ons te vertellen dat dat weggegooid geld was. Hier de top 100 meest waardevolle merken van 2016.
Zie hier de top 100 meest waardevolle merken ter wereld 2022
Apple is niet langer het meest waardevolle merk ter wereld
Deze top 100 is samengesteld door Brandz en het heel aardige rapport is hier->>> te vinden.
Meest waardevolle merk ter wereld: de top 100
| Waarde in Mln. Euro's | Waarde tov 2015 | Ranglijst tov van vorig jaar | |||
|---|---|---|---|---|---|
| 1 | Technologie | 260.452 | 32% | 1 | |
| 2 | Apple | Technologie | 259.614 | -8% | -1 |
| 3 | Microsoft | Technologie | 138.436 | 5% | 0 |
| 4 | AT&T | Telecom | 122.031 | 20% | 2 |
| 5 | Technologie | 116.535 | 44% | 7 | |
| 6 | VISA | Financieel | 114.545 | 10% | -1 |
| 7 | Amazon | Retail | 112.486 | 59% | 7 |
| 8 | Verizon | Telecom | 105.932 | 8% | -1 |
| 9 | McDonlads | Fast Food | 100.743 | 9% | 0 |
| 10 | IBM | Technologie | 97.961 | -8% | -6 |
| 11 | Tencent | Technologie | 96.528 | 11% | 0 |
| 12 | Marlboro | Tobacco | 95.617 | 5% | -2 |
| 13 | Coca-Cola | Frisdrank | 91.266 | -4% | -5 |
| 14 | Wells Fargo | Financieel | 66.523 | -1% | 2 |
| 15 | China Mobile | Telecom | 63.549 | -7% | 0 |
| 16 | KunLun | Conglomeraat | 61.469 | -9% | 1 |
| 17 | UPS | Logistiek | 56.609 | -4% | 1 |
| 18 | Alibaba Group | Retail | 56.020 | -26% | -5 |
| 19 | Disney | Entertainment | 55.942 | 15% | 0 |
| 20 | Mastercard | Financieel | 52.433 | 15% | 0 |
| 21 | Starbucks | Fast Food | 49.506 | 49% | 8 |
| 22 | SAP | Technologie | 44.344 | 2% | 2 |
| 23 | T fot Telcom | Telecom | 42.878 | 12% | 4 |
| 24 | Nike | Retail | 42.582 | 26% | 4 |
| 25 | Vodafone | Telecom | 41.761 | -4% | -2 |
| 26 | The Home Depot | Retail | 41.409 | 32% | 5 |
| 27 | IBC | Financieel | 38.224 | -13% | -5 |
| 28 | Toyota | Auto | 33.524 | 2% | 2 |
| 29 | Baidu | Technologie | 32.989 | -27% | -8 |
| 30 | Luois Vuitton | Luxury | 32.395 | 4% | 2 |
| 31 | Budweiser | Bier | 31.733 | 5% | 2 |
| 32 | Walmart | Retail | 30.994 | -23% | -6 |
| 33 | BMW | Auto | 30.497 | 2% | 1 |
| 34 | American Express | Financieel | 30.274 | -30% | -9 |
| 35 | Zara | Retail | 28.660 | 14% | 7 |
| 36 | L'Oréal | Pers. verzorging | 26.732 | 1% | 2 |
| 37 | Pamper | Baby | 26.035 | -4% | 0 |
| 38 | Accenture | Technologie | 25.924 | 13% | 13 |
| 39 | Mercedes-Benz | Auto | 25.805 | 4% | 4 |
| 40 | Movistar | Telecom | 24.938 | 3% | 6 |
| 41 | Subway | Fast | 24.508 | -4% | -1 |
| 42 | HP | Technologie | 24.303 | -7% | -3 |
| 43 | HSBC | Global | 23.041 | -16% | -8 |
| 44 | Hermes | Luxury | 22.524 | 5% | 11 |
| 45 | RBC | Financieel | 22.313 | -18% | -9 |
| 46 | China Construction Bank | Financieel | 22.292 | -11% | -5 |
| 47 | NTT | Telecom | 22.218 | x | x |
| 48 | Samsung | Technologie | 22.148 | -10% | -3 |
| 49 | Oracle | Technologie | 22.147 | -10% | -5 |
| 50 | Huawei | Technologie | 21.195 | 22% | 20 |
| 51 | Intel | Technologie | 21.173 | 1% | 5 |
| 52 | BT | Telecom | 21.108 | 3% | 6 |
| 53 | Orange | Telecom | 20.983 | 6% | 8 |
| 54 | Colgate | Personal | 20.817 | 2% | 3 |
| 55 | IKEA | Retail | 20.548 | 6% | 9 |
| 56 | Citi | Global | 19.381 | -2% | 4 |
| 57 | Pingan | Insurance | 19.216 | 6% | 11 |
| 58 | Exxon Mobile | Olie en gas | 19.134 | -18% | -9 |
| 59 | China Life | Financieel | 18.991 | -4% | 3 |
| 60 | TD | Financieel | 18.799 | -20% | -13 |
| 61 | Gilette | Per.s verzorging | 18.636 | -17% | -9 |
| 62 | Agricultural Bank of China | Financieel | 18.558 | -19% | -12 |
| 63 | FedEx | Logistiek | 18.450 | -17% | -10 |
| 64 | Commonwealth Bank | Financieel | 18.440 | -21% | -16 |
| 65 | PayPal | Financieel | 18.080 | 35% | 23 |
| 66 | Shell | Olie en gas | 16.977 | -21% | -12 |
| 67 | Cisco | Technologie | 16.486 | -10% | 0 |
| 68 | Costo Wholesale | Retail | 16.433 | 29% | 29 |
| 69 | HDFC Bank | Financieel | 16.409 | 3% | 5 |
| 70 | IUS Bank | Financieel | 16.020 | -5% | 2 |
| 71 | Bank of China | Financieel | 15.685 | -16% | -6 |
| 72 | Sinopec | Olie en gas | 15.007 | -24% | -9 |
| 73 | DHL | Logistics | 14.999 | -19% | -7 |
| 74 | Honda | Auto | 14.994 | -1% | 4 |
| 75 | Ford | Auto | 14.868 | 0% | 5 |
| 76 | Lowe's | Retail | 14.774 | 21% | x |
| 77 | ANZ | Financieel | 14.640 | -27% | -18 |
| 78 | Telstra | Telecom | 14.574 | 1% | 4 |
| 79 | H&M | Apparel | 14.392 | -8% | -4 |
| 80 | Gucci | Retail | 14.309 | -9% | -4 |
| 81 | Siemens | Conglomerate | 14.188 | -19% | -12 |
| 82 | KFC | Fast | 14.075 | -2% | 1 |
| 83 | Petro China | Olie en gas | 14.024 | -18% | -12 |
| 84 | Chase | Financieel | 14.011 | 6% | 5 |
| 85 | Technologie | 13.993 | 1% | 0 | |
| 86 | Pepsi | Frisdrank | 13.850 | -7% | -7 |
| 87 | Aldi | Retail | 13.724 | 4% | 3 |
| 88 | CVS/pharmacy | Retail | 13.720 | 17% | x |
| 89 | J.P. Morgan | Financieel | 13.572 | -12% | -12 |
| 90 | Red Bull | Frisdrank | 13.258 | 3% | 4 |
| 91 | Ebay | Retail | 13.078 | -19% | -18 |
| 92 | Nissan | Auto | 13.044 | 1% | 1 |
| 93 | Moutai | Alcohol | 13.028 | x | x |
| 94 | Soft Bank | Telecom | 12.890 | 2% | 4 |
| 95 | Bank of america | Financieel | 12.828 | 0% | 0 |
| 96 | Heineken | Olie en gas | 11.991 | -18% | -15 |
| 97 | Heineken | Bier | 11.988 | 9% | x |
| 98 | AIA | Insurance | 11.983 | 10% | x |
| 99 | JD.com | Retail | 11.927 | 37% | x |
| 100 | Adobe | Technologie | 11.864 | 41% | x |
